Columbia Sportswear sues Columbia University over merch in latest legal battle for Ivy

1. Columbia Sportswear sues Columbia University for trademark infringement. 2. Lawsuit claims university's merchandise resembles Sportswear's products significantly. 3. Agreement established in June 2023 outlines usage of 'Columbia' branding. 4. Columbia Sportswear seeks damages and an end to sales violating the agreement. 5. Columbia University faces financial pressure due to separate federal settlement.