1. Comcast unveiled peanut sculptures in Dothan to celebrate local heritage. 2. The event included a $10,000 donation to a local digital skills program. 3. October 8th is declared 'Peanuts Around Town Day' in Dothan. 4. Comcast's commitment enhances local community connections and engagement. 5. This follows a $4.5 million investment in Houston County's internet infrastructure.
Comcast's community engagement initiatives strengthen brand loyalty and service recognition, potentially driving customer growth. Previous regional investments have historically correlated with improved financial performance.
The local initiatives reflect Comcast's strategy to deepen community ties, affecting long-term brand reputation. Such positive engagements are vital for growth in competitive markets.
The initiatives may enhance Comcast’s local market positioning over time, influencing sustained revenue growth. Positive community perception can lead to customer retention and expansion.
DOTHAN, Ala., Oct. 9, 2025 /PRNewswire/ -- In a celebration of local pride and community spirit, Comcast unveiled two new peanut sculptures as part of Dothan's iconic "Peanuts Around Town" public art project. The event, held at the Xfinity Store at 557 S Oates St, introduced two whimsical peanuts, one representing Xfinity and the other representing Comcast Business, as playful tributes to the company's services and Dothan's proud peanut heritage.
Hosted by WOOF FM News Director Deborah Pearson, the big reveal brought together local leaders and organizations from across the city. At the event, Comcast proudly presented the Alfred Saliba Family Services Center with $10,000 to support its digital skills program. The funding will help advance workforce development efforts throughout the Wiregrass region.
"These sculptures are more than just art pieces, they're a reflection of our commitment to the people of Dothan and Houston County," said Jeff Buzzelli, Senior Vice President of Comcast's Florida Region. "At Comcast, we're dedicated to keeping communities connected to what matters most, whether through our ultra-fast, reliable internet or meaningful local partnerships. We're honored to help highlight Dothan's rich history through this special project."
To mark the occasion, Curtis Harvey, Houston County District 1 Commissioner officially declared October 8th as "Peanuts Around Town Day." Dothan City Commissioner Dave Scott presented Comcast and Visit Dothan with a certificate of recognition for their support of the public art initiative, which celebrates the area's beloved crop.
"Peanuts Around Town is a celebration of our agricultural roots, creative spirit and community pride," said Hannah Shiver, Executive Director, Visit Dothan. "We're grateful to Comcast for joining this tradition and helping us tell Dothan's story in a fun and meaningful way. Their support makes a lasting impact on our residents and visitors alike."
Last year, Comcast announced a $4.5 million investment to expand its powerful Internet network across Houston County, connecting thousands of homes and businesses in Ashford, Cottonwood, Cowarts, Kinsey, and Webb to high-speed, reliable Internet through Xfinity and Comcast Business services.
The new sculptures now stand proudly outside the Xfinity Store near historic downtown, inviting locals and visitors alike to snap a photo and enjoy a piece of Dothan's peanut pride.
Media Contact:
Sydney Freeman, Comcast Florida Region
Sydney_Freeman@comcast.com
https://florida.comcast.com/
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SOURCE Comcast