Comcast expands partnership with Olympics, extends media rights through 2036
1. Comcast secures a strategic partnership with the IOC through 2036. 2. The deal, worth $3 billion, enhances Comcast's broadcast rights significantly. 3. Comcast aims to boost Peacock subscriptions with Olympic coverage. 4. Record $1.2 billion in ad revenue from the last Olympic games. 5. Olympics viewership exceeded 30 million across NBC platforms.