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Comerica Bank and Jackets for Jobs Join Forces to Support Local Teens This Homecoming Season with Free Dress Giveaway

1. Comerica hosts a Homecoming Dress Giveaway for students in Detroit. 2. Over 2,300 dresses were collected, aiding local teens financially. 3. Partnership with Jackets for Jobs strengthens community initiatives. 4. Event demonstrates Comerica’s commitment to community support and engagement. 5. Comerica Bank continues to impact local youth positively.

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Why Bullish?

Community engagement through events can enhance reputational value, potentially boosting customer loyalty and stock performance. Historical examples show engagement initiatives tend to correlate with positive market reactions.

How important is it?

The event showcases Comerica's community commitment, which may positively influence brand perception and customer loyalty, integral to future growth and stability.

Why Long Term?

The positive sentiments from community initiatives can lead to strengthened customer relationships over time, thereby enhancing Comerica’s future sales. Long-term community goodwill can reflect in stock support, akin to past corporate social responsibility impacts.

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Students can register online to visit the pop-up dress boutique, Sept. 13-14 , /PRNewswire/ -- Comerica Bank and Jackets for Jobs are hosting a free two-day Homecoming Dress Giveaway boutique for metro Detroit students on Saturday, Sept. 13 and Sunday, Sept. 14. The two-day dress giveaway event will take place in the lower level of the Samaritan Center, located at 5555 Conner St. in Detroit, and will feature hundreds of new and gently used dresses. The pop-up Homecoming boutique will offer dresses of various styles and sizes sourced from Comerica Bank's seventh annual Prom Dress Drive, which the bank held in the spring. The Prom Dress Drive event collected new and gently used eveningwear from the community to benefit local teens who otherwise may not be able to afford formal attire and experience the high school tradition of prom. "The generosity shown by our customers, colleagues and neighbors during this year's Prom Dress Drive was truly remarkable," said Steve Davis, Comerica Bank Michigan Market President. "Thanks to the overwhelming number of dress donations we received, we're thrilled to open an additional boutique just in time for the Homecoming season." "These events are about more than simply providing a dress; they're about helping students feel confident, celebrated and supported during such a memorable moment in their lives. Seeing our community unite to make that possible adds even more meaning to what we do." During this year's Prom Dress Drive, Comerica collected nearly 2,300 dresses, bringing the donation total to more than 7,100 dress since partnering with Jackets For Jobs in 2023. Comerica's metro Detroit prom dress initiative first began in 2017 and, since then, Comerica has received more than 10,000 dresses that have been donated to community partners. "Seeing students light up when they find the perfect dress is a reminder of why this boutique matters," said Alison Vaughn, Jackets for Jobs Founder and CEO. "For the second year, our Homecoming giveaway partnership with Comerica Bank will be making Homecoming dreams possible for teens by removing financial barriers and opening doors to experiences every teen should have. The community's generosity makes it possible for us to reach even more young people and create memories they'll carry for a lifetime." Students can visit the pop-up Homecoming boutique from: Saturday, Sept. 13: 9 a.m. – 3 p.m. Sunday, Sept. 14: Noon – 3 p.m. Those interested in participating should register online in advance at jacketsforjobs.org. For more information, call Jackets for Jobs at (313) 579-9160. About Jackets for JobsJackets for Jobs is an award-winning non-profit organization that provides career clothing for metro Detroit job seekers. For over two decades, we have assisted over 35,000 job seekers put their best foot forward to obtain employment. For people experiencing barriers to employment and independence, clothing insecurity is real. It can mean not having anything to wear or not having the right thing to wear. Both are barriers to advancement. Jackets for Jobs provides a stable source of well-maintained and displayed clothing that is suitable for any need, from casual to workwear. About ComericaComerica Bank, a subsidiary of Comerica Incorporated, has served Michigan longer than any other bank with a continuous presence dating back over 175 years to its Detroit founding in 1849. It is the largest bank employer in metro Detroit and has approximately 4,300 employees (FTE) statewide. With one of the largest banking center networks in Michigan, Comerica nurtures lifelong relationships with unwavering integrity and financial prudence. Comerica positively impacts the lives of Michigan residents by helping customers be successful, providing financial support that assists hundreds of charitable organizations, and actively participating in Detroit's downtown revitalization. Comerica Incorporated (NYSE: CMA) is a financial services company strategically aligned by three business segments: The Commercial Bank, The Retail Bank, and Wealth Management. Follow on Facebook: www.facebook.com/Comerica, X: @ComericaBank and Instagram: @comerica_bank. SOURCE Comerica Bank WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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