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Comfort Colors® Celebrates 50 Years of Spreading Good Vibes with Immersive Game Day Experience at the University of Georgia

1. Comfort Colors® celebrates 50 years with a pop-up event on game day. 2. The brand emphasizes sustainability initiatives like Pigment Pure™ innovation. 3. They aim to connect with younger audiences through community and engagement. 4. Expanded lifestyle apparel indicates strong future product strategy for Comfort Colors®. 5. Gildan's commitment to ESG practices supports long-term business sustainability.

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Why Bullish?

The strong marketing and community engagement could boost brand visibility and sales, supporting stock growth similar to past promotional events. For instance, brands with impactful anniversary campaigns often see short-term sales spikes and enhanced customer loyalty.

How important is it?

The celebration showcases Gildan's marketing efforts and commitment to sustainability, likely resonating positively with investors and consumers, potentially driving stock price upwards. Anticipation of heightened brand loyalty and sales suggests heightened investor interest.

Why Short Term?

Immediate events and marketing strategies often yield quick consumer engagement and sales, beneficial for GIL's upcoming quarterly results. An example includes promotional events leading to increased holiday season sales in prior years.

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GILHBILUCYUA
CHRIST CHURCH, Barbados, Oct. 16, 2025 (GLOBE NEWSWIRE) -- Comfort Colors®, the trusted name in high-quality, soft, ring-spun cotton, is celebrating 50 years of spreading good vibes by taking its laid-back lifestyle to one of the South’s most spirited stages. On October 18, 2025, the brand will host a 50th Anniversary Game Day Pop-Up outside Sanford Stadium during the University of Georgia vs. Ole Miss matchup, creating an immersive experience that celebrates comfort, color and community. As part of the 50 Years of Spreading Good Vibes campaign, the activation connects Comfort Colors® with its roots in campus culture, where generations first embraced the brand’s relaxed style and worn-in softness, while welcoming a new wave of fans. Visitors can grab free branded treats from the Comfort Colors® Food Truck, browse the expanded lifestyle collection at the Merch Station, and spin the wheel to win exclusive game-day patches. Bright, shareable moments at the Mirror Selfie Station and Photo Wall Backdrop, paired with the spirited “Rush to Comfort” Greek Life Competition, invite students, fans and the Athens community to celebrate 50 years of color and comfort at the heart of one of college football’s greatest rivalries. The competition will reward the Greek organization with the strongest turnout and biggest social buzz with free Comfort Colors® tees for their next big event. “As we celebrate five decades of Comfort Colors®’ nature-inspired hues, sun-faded softness, and ring spun durability, this milestone is also an opportunity to look at what’s next,” says Howard Upchurch, Chief Marketing and Merchandising Officer at Gildan. “Comfort Colors® has always been about more than a tee. In addition to its 79 vibrant shades and best-selling tees, the brand’s 50th year marks a fresh chapter of expanded lifestyle apparel and self-expression that grows with our loyal customers. Furthermore, the brand continues to invest in sustainability initiatives and champion innovations such as Pigment Pure™, reducing water, energy use, and processing time (compared to reactive dyeing), while maintaining the brand’s signature depth of color and worn-in feel." For more information on Comfort Colors® and to shop original and new styles, please visit www.comfortcolors.com and the Comfort Colors Amazon storefront. About Comfort Colors® Comfort Colors® is celebrating 50 years of spreading good vibes as the go-to brand for soft, high-quality, garment-dyed ring-spun cotton apparel. Comfort Colors® celebrates the beauty and essence of Colors Inspired by Nature™, with its signature Pigment Pure™ and reactive hues featured across every cozy garment. Comfort Colors® is a brand owned by Gildan, a leading manufacturer of everyday basic apparel. Gildan owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, North America, and Bangladesh. Gildan operates with a strong commitment to industry-leading labor, environmental and governance practices throughout its supply chain in accordance with its comprehensive ESG program embedded in Gildan's long-term business strategy. Investor inquiries:Jessy Hayem, CFA Senior Vice-President, Head of InvestorRelations and Global Communications(514) 744-8511jhayem@gildan.comMedia inquiries:Genevieve Gosselin Director, Global Communications and Corporate Marketing(514) 343-8814 communications@gildan.com Lauren GlascockInterdependence Public Relations(314) 619-9627Gildan@interdependence.com A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/dbaa88ab-35ca-4a95-b411-fc0fcbbb9420

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