Companies from Coca-Cola to Anheuser-Busch are getting in on the canned cocktail market. Here's why
1. Canned cocktails saw 25% growth in U.S. sales in 2023. 2. Malt-based drinks decline 8%, while spirits-based grew 8% from 2021-2023. 3. Anheuser Busch InBev owns major canned cocktail brands like Cutwater and Nutrl. 4. Beyond beer represents less than 5% of U.S. sales for AB InBev. 5. Coca-Cola is entering the alcoholic beverage market with canned cocktails.