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BUD
CNBC
15 days

Companies from Coca-Cola to Anheuser-Busch are getting in on the canned cocktail market. Here's why

1. Canned cocktails saw 25% growth in U.S. sales in 2023. 2. Malt-based drinks decline 8%, while spirits-based grew 8% from 2021-2023. 3. Anheuser Busch InBev owns major canned cocktail brands like Cutwater and Nutrl. 4. Beyond beer represents less than 5% of U.S. sales for AB InBev. 5. Coca-Cola is entering the alcoholic beverage market with canned cocktails.

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FAQ

Why Bullish?

Canned cocktails' growth reflects changing consumer preferences, benefiting AB InBev's portfolio.

How important is it?

The trends in the beverage industry are crucial for BUD's strategic positioning.

Why Long Term?

Sustained growth in ready-to-drink market positions AB InBev well for future profitability.

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