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Companies from Coca-Cola to Anheuser-Busch are getting in on the canned cocktail market. Here's why

CNBC ยท 432 days

BUDTAPKO
High Materiality9/10

AI Summary

Canned cocktails saw 25% growth in U.S. sales in 2023. Malt-based drinks decline 8%, while spirits-based grew 8% from 2021-2023. Anheuser Busch InBev owns major canned cocktail brands like Cutwater and Nutrl. Beyond beer represents less than 5% of U.S. sales for AB InBev. Coca-Cola is entering the alcoholic beverage market with canned cocktails.

Sentiment Rationale

Canned cocktails' growth reflects changing consumer preferences, benefiting AB InBev's portfolio.

Trading Thesis

Sustained growth in ready-to-drink market positions AB InBev well for future profitability.

Market-Moving

  • Canned cocktails saw 25% growth in U.S. sales in 2023.
  • Malt-based drinks decline 8%, while spirits-based grew 8% from 2021-2023.
  • Anheuser Busch InBev owns major canned cocktail brands like Cutwater and Nutrl.

Key Facts

  • Canned cocktails saw 25% growth in U.S. sales in 2023.
  • Malt-based drinks decline 8%, while spirits-based grew 8% from 2021-2023.
  • Anheuser Busch InBev owns major canned cocktail brands like Cutwater and Nutrl.
  • Beyond beer represents less than 5% of U.S. sales for AB InBev.
  • Coca-Cola is entering the alcoholic beverage market with canned cocktails.

Companies Mentioned

  • BUD (BUD)
  • TAP (TAP)
  • KO (KO)

Industry News

The trends in the beverage industry are crucial for BUD's strategic positioning.

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