Comscore Debuts AI-Powered Data Partner Network to Transform Audience Insights Data at Scale
1. Comscore launched an AI-powered Data Partner Network for audience segmentation. 2. Network utilizes predictive technology for ID-free audience segments in advertising. 3. Over 10 data providers, including AnalyticsIQ and Dynata, have joined the initiative. 4. MiQ reports improved campaign performance using these AI-generated audience segments. 5. The approach addresses privacy concerns while enhancing advertising reach.