1. Optimal selling period for homes is April 13-19, 2025. 2. Sellers could earn $27,000 more compared to earlier this year. 3. Market conditions show increased demand and decreased competition for homes. 4. Higher mortgage rates are influencing buyer behavior and market pace. 5. Seasonal trends indicate spring listings sell faster and at higher prices.
The report indicates favorable selling conditions which may boost NWS's real estate segment. Aligning with historical patterns, April listings often result in higher sales prices, enhancing company revenues.
The insights into the real estate market's prime selling time may boost consumer engagement with NWS's services. As Realtor.com is owned by News Corp, an increase in user engagement could positively affect overall financial performance.
The April selling period indicates immediate effects on market performance. Previous patterns show significant buyer engagement during this timeframe, likely reflecting in NWS's performance shortly after.
Sellers who list April 13-19 could potentially make $4,800 more, sell their home nine days faster and have 13.2% less competition on average, than in the average week.
AUSTIN, Texas, March 12, 2025 /PRNewswire/ -- In a challenging real estate market, timing can make a difference and this year, according to the Best Time to Sell report from Realtor.com®, the optimal time when sellers are likely to find the ideal balance of market conditions is April 13 - April 19. If 2025 follows the previous years' seasonal trends, sellers who put their home on the market this week could potentially get an average of $27,000 more on their home sale, sell faster and see more buyers in the market when compared to the start of the year.
"Spring is typically a good time to list your home, and at a time when policy changes and economic turning points create questions and uncertainty, it can be helpful to focus on what we do know," said Danielle Hale, Chief Economist, Realtor.com®. "Very predictably, homes listed in the spring tend to be priced higher and sell faster than the average week throughout the year. While tariffs and inflation continue to be concerns that could dampen buyer and seller confidence, harnessing the seasonal trends in real estate is a proactive way to navigate what's ahead."
As mortgage rates continue to be higher than many buyers and sellers prefer, the market is beginning to show encouraging signs. During the week of April 13, sellers can expect favorable conditions that include inventory, demand, favorable competition and market pace.
Heading into 2025's selling season, conditions look a bit rosier with more for-sale options, which can stoke buyer demand in both well-supplied markets and in in-demand markets with low inventory levels. This year's housing market will hinge on improved affordability conditions, which will be highly dependent on falling mortgage rates and climbing inventory.
Consumers looking to prepare for and maximize their home sale can find helpful resources in the Realtor.com® app and at www.realtor.com/sell.
| Market | Best Week Start Date | Listing Price vs Start of Year | Listing Price Change vs Start of Year ($) | Views Per Property vs Avg Week | Price Reductions vs Avg Week | Days on Market vs Avg Week | Active Listings vs Avg Week |
|---|---|---|---|---|---|---|---|
| United States | 4/13/2025 | 6.7 % | $27,000 | 17.7 % | -20.9 % | -9 days | -13.2 % |
Listing metrics (e.g. list prices) from 2018-2019 and 2021-2024 were measured on a weekly basis, with each week compared against a benchmark from the first full week of the year. Due to the onset of the pandemic, 2020 was an uncharacteristic year and has therefore been excluded from the analysis. Averaging across the years yielded the "typical" seasonal trend for each metric. Percentile levels for each week were calculated along each metric (prices, listings, days on market, etc.), and were then averaged together across metrics to determine a Best Time to List score for each week. Rankings for each week were based on these Best Time to List scores.
Realtor.com® pioneered online real estate and has been at the forefront for over 25 years, connecting buyers, sellers, and renters with trusted insights, professional guidance and powerful tools to help them find their perfect home. Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® is a valued partner, delivering consumer connections and a robust suite of marketing tools to support business growth. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc.
Media contact: Mallory Micetich, [email protected]