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Cool Down, Power Up: Life Time Adding Cold Plunges to 70+ Clubs, Enhancing Recovery Options Nationwide

1. Life Time expands cold plunge offerings to over 70 clubs by summer 2025. 2. Increased focus on wellness routines may boost LTH's attractiveness to fitness enthusiasts.

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FAQ

Why Bullish?

Expanding wellness amenities could enhance customer retention and attract new members, similar to how fitness upgrades previously benefited stocks like LULU.

How important is it?

The expansion of wellness offerings is likely to positively influence LTH's revenue and market positioning.

Why Long Term?

As the wellness trend continues, these enhancements can yield sustained membership growth over time.

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LTH
Expansion complements more than 20 existing cold plunges and growing suite of recovery and rejuvenation offerings at Life Time's athletic country clubs CHANHASSEN, Minn. , Jan. 31, 2025 /PRNewswire/ -- As more people seek programs and amenities to optimize their wellness routine, Life Time (NYSE: LTH) is taking recovery to new depths with the addition of cold plunges at more than 70 of its athletic country clubs nationwide by summer 2025.

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