1. Lincoln introduces new indexed accounts for their Elite Indexed Universal Life Portfolio. 2. The product uses two S&P 500 indices for performance tracking.
The launch of the Elite Indexed Universal Life Portfolio can attract more clients, similar to past successful product introductions that led to increased market share and stock performance.
This product launch demonstrates Lincoln's responsiveness to market trends, potentially increasing their competitive edge and contributing to long-term profitability.
The new portfolio could generate sustained revenue growth over time, as indexed universal life insurance is becoming more popular among consumers seeking flexible investment options.