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Coty Divests Stake in SKKN by Kim

1. Coty sold its 20% stake in SKKN to SKIMS. 2. The move consolidates beauty and lifestyle under SKIMS branding.

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FAQ

Why Neutral?

Selling the stake may provide liquidity, but it reduces Coty's brand portfolio. Historically, divestitures have mixed effects on stock price, depending on market responses.

How important is it?

The announcement pertains to a significant shift in Coty's brand strategy, which could influence investor sentiment and strategic direction.

Why Short Term?

The immediate liquidity impact could influence stock in the short term. Long-term effects depend on how Coty reallocates resources.

Related Companies

SKIMSKylie Cosmetics
NEW YORK--(BUSINESS WIRE)--Coty Inc. (Coty Inc. (NYSE: COTY) (Paris: COTY) ("Coty" or "the Company") today announced the conclusion of its partnership with Kim Kardashian and the SKKN by Kim (“SKKN”) brand, with the closing of the sale of its 20% stake in the brand to SKIMS. Following the transaction, SKIMS will be uniting the beauty and lifestyle ventures under one brand. Anna von Bayern, CEO of Kylie Cosmetics and leader of Kim Kardashian's beauty business at Coty, says: “Since Coty's establi.

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