Cracker Barrel CEO claims disastrous logo change was ‘not ideological' — but for the sake of highway billboards
1. Cracker Barrel's logo change faced backlash, affecting customer loyalty. 2. CEO claims redesign aimed at improving highway visibility, not politics. 3. Stock dropped nearly 30% this year; revenue fell 3% in Q4. 4. Activist investor pressures leadership, questioning management decisions. 5. Company plans to reinstate beloved 'Uncle Herschel' imagery.