Cracker Barrel CEO Masino admits in 4th quarter earnings call they underestimated customer connection to iconic logo
1. Cracker Barrel's Q4 revenue fell 2.9% year-over-year to $868 million. 2. Traffic dropped 8% after the logo redesign rollout in August. 3. Shares fell nearly 10% in after-hours trading after earnings release. 4. Company reverses logo design due to strong customer emotional connection. 5. New marketing initiatives will focus on nostalgia and 'Uncle Herschel' brand.