Cracker Barrel CEO Masino admits in earnings call, underestimating customer connection to iconic style
1. Cracker Barrel reports $868 million revenue, down 2.9% year-over-year. 2. Traffic fell by 8% since new logo; shares dropped nearly 10% after earnings. 3. Reverted to old logo after backlash, focusing on marketing nostalgia. 4. CEO acknowledges need for improved guest experience and dining options. 5. Loyalty program grew by 300,000 members; optimism for recovery exists.