Cracker Barrel drops marketing firm behind disastrous logo refresh, raising further questions about future plans
1. CBRL ends work with Prophet consultancy after brand changes backfire. 2. Leadership changes made, including reassigning roles in menu strategy. 3. Company faces criticism for logo and remodel decisions, reversing changes. 4. Projected capital expenditures lowered significantly for fiscal 2027 planning. 5. Analysts are uncertain about CBRL's long-term growth trajectory.