Cracker Barrel Must Inspire More Confidence After Rebrand Fail
1. Cracker Barrel faced backlash after announcing a problematic rebrand. 2. Foot traffic declined by 8% post-rebrand announcement, affecting sales. 3. Despite challenges, the company added 400,000 new loyalty members. 4. Stock price has dropped nearly 18% following the rebranding misstep. 5. Management plans to focus on nostalgia to regain customer trust.