Cracker Barrel rebrand: Why companies retreat when faced with consumer criticism
1. Cracker Barrel faced backlash over new logo and branding changes. 2. Stock regained $100 million in market value after rebranding confusion. 3. Critics, including Trump, labeled new branding as 'woke' and alienating. 4. Rebranding failures are increasingly common due to rapid social media reactions. 5. Experts emphasize balancing tradition with modern branding to retain customers.