Cracker Barrel's marketing fiasco shows investors are making woke a massive risk factor
1. CBRL faced backlash from a controversial rebranding perceived as 'woke'. 2. The company lost nearly $100 million in market value after the rebranding. 3. Active long and short investor sentiment is evenly split for CBRL stocks. 4. Demand for corporate managers to avoid 'woke' decisions is increasing. 5. Historical examples show that 'woke' branding can negatively impact stock performance.