Cracker Barrel shares plummet after pushback on new logo, brand refresh
1. Cracker Barrel shares fell 10% after unveiling a new logo. 2. The logo change is part of a strategic brand refresh started in May 2024. 3. Critics argue the new logo erases traditional branding elements. 4. Political backlash on social media could influence stock performance. 5. Cracker Barrel's market cap is approximately $1.2 billion.