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119 days

Craving Cheesecake? KRISPY KREME® Has You Covered with All-New Irresistible Doughnut Collection

1. Krispy Kreme launches a cheesecake-inspired doughnut collection. 2. The new product has potential to attract customers and boost sales.

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Why Bullish?

The introduction of a popular flavor like cheesecake could enhance customer interest and sales, similar to how limited-time offerings have historically boosted foot traffic and revenue for food brands. Prior instances, such as the seasonal pumpkin spice items, led to positive sales fluctuations for companies in the bakery sector.

How important is it?

The launch of a new product has a direct link to sales performance, which is crucial for DNUT’s stock evaluation. New flavors can reinvigorate brand appeal, impacting overall market sentiment positively.

Why Short Term?

This product launch is time-sensitive and may drive sales quickly, evident from past limited-time offerings that typically generate immediate spikes in consumer interest and foot traffic.

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CHARLOTTE, N.C.--(BUSINESS WIRE)--Calling all cheesecake lovers! Krispy Kreme® is introducing an all-new collection that is cheesecake-inspired and delicious. Available beginning today for a limited time at participating Krispy Kreme shops, Krispy Kreme's Craving Cheesecake Collection features three all-new silky, sweet doughnuts: Strawberry Dream Cheesecake Doughnut – an unglazed shell doughnut filled with cheesecake flavored Kreme™, dipped in strawberry flavored icing and berry flavored graha.

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