Creative Realities Launches Digital Drive-Thru 2.0: A Game-Changer for Quick Service Restaurants
LOUISVILLE, Ky., Jan. 7, 2026 (GLOBE NEWSWIRE) -- Creative Realities, Inc. (NASDAQ: CREX), a frontrunner in digital signage and AdTech solutions, has unveiled its latest innovation, the Digital Drive-Thru 2.0. This next-generation modular digital menu board system aims to enhance drive-thru efficiency, simplify installation and optimize operational flexibility for quick service restaurants (QSR) and convenience stores.
Streamlined Installation and Maintenance
The Digital Drive-Thru 2.0 is specifically designed for drive-thru environments. It allows operators to begin with a single-screen configuration and seamlessly expand to multi-screen setups without the need to replace existing hardware. Early test deployments have garnered positive feedback from operators, highlighting the system's flexibility and its impact on daily operations.
Key Features of Digital Drive-Thru 2.0
- Modular, Scalable Architecture: Operators can expand their setup flexibly from one display to multiple screens.
- Adaptive Canopy Lighting: Semi-reflective lighting aids visibility while complying with municipal lighting regulations.
- Adjustable Clearance Bar: Customizable height that allows for future dual-lane configurations.
- Customizable Microphone & Speaker Placement: Ensures clear communication tailored to site layout.
- Streamlined Installation: Lightweight construction allows for manual setup, minimizing downtime.
- Fully Digital with Clarity™ CMS: Enables real-time updates for promotions, pricing, and inventory management.
- POS Integration: Facilitates introduction of order-accuracy features as infrastructure develops.
- Weather-Resistant Construction: Durable materials that extend the life of the system in outdoor conditions.
- Designed for Multiple Verticals: Suitable for QSR and other operations expanding their food and beverage offerings.
Adaptability and Future Growth
As Rick Mills, CEO of Creative Realities states, “Consistency, clarity, and ease of use matter in a drive-thru environment. Digital Drive-Thru 2.0 provides real flexibility, allowing operators to enhance their systems incrementally.” This adaptability is essential in today’s fast-evolving market, where consumer expectations and regulatory considerations are constantly changing.
Creative Realities has successfully completed two pilot deployments of Digital Drive-Thru 2.0, with plans for a broader rollout throughout 2026. The company will feature the system at NRF 2026, showcasing its modular components and advanced capabilities, providing an opportunity for live demonstrations and interviews.
About Creative Realities, Inc.
Creative Realities designs, develops, and implements digital signage solutions for enterprise-level networks. Utilizing platforms such as Clarity™, ReflectView™, and iShowroom™, the company is committed to delivering SaaS and support services across various sectors, including retail, automotive, digital out-of-home (DOOH) advertising, and foodservice/QSR. By leveraging place-based digital media, Creative Realities helps clients meet key business objectives, from increasing revenue to enhancing customer experiences.