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Crown Royal Chocolate Flavored Whisky Debuts Nationwide With Endless Pairing Possibilities

1. Crown Royal introduces chocolate-infused whisky for unique cocktails. 2. Limited edition available nationally starting September 2025 at $26.99. 3. Innovation aims to attract both whisky enthusiasts and new drinkers. 4. Versatile flavor enhances traditional cocktails, expanding market reach. 5. Crown Royal remains a leader in whisky innovation and quality.

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Why Bullish?

The launch of a new flavor can drive sales growth, similar to successful past innovations by Diageo, increasing DEO's market appeal.

How important is it?

The new product could significantly influence consumer interest and sales growth for DEO, particularly in the flavoured whisky segment.

Why Long Term?

The sustained introduction of new flavors strengthens brand loyalty and market share over time, which can enhance long-term revenues.

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Award-winning whisky Crown Royal introduces a silky smooth blend infused with rich chocolate flavor, crafted for surprising pairings in any cocktail., /PRNewswire/ -- Building its celebrated portfolio, Crown Royal is unveiling its latest flavor, Crown Royal Chocolate Flavored Whisky. This limited-edition blend combines carefully selected Crown Royal whiskies with rich chocolate flavor for a velvety finish that pairs in ways you might not expect. Crown Royal Chocolate Martini featuring Crown Royal Chocolate Flavored Whisky. Crown Royal Chocolate Old Fashioned featuring Crown Royal Chocolate Flavored Whisky. Aromas of vanilla, creamy chocolate and oak open each sip, leading to delicate hints of caramel and toffee on the palate and finishing with lingering notes of dark cacao and Crown Royal's unmistakable smoothness. This innovation showcases the quality and craftsmanship that Crown Royal is known for, while introducing a decadent new flavor that invites people to indulge and explore whisky in unexpected ways. Crown Royal Chocolate Flavored Whisky shines in cocktail pairings that go beyond the ordinary whisky serves, and mixes with ease into grapefruit juice, cola and lemonade creating surprisingly delicious combinations. This new variant also shines as a rich and unconventional twist to the classics like an Old Fashioned, Espresso Martini and Coquito. Playful, versatile and rich, this limited-edition flavor transforms moments big and small, perfect for intimate dinner parties, rooftop cocktails and weekend brunch with friends, proving that every day can be a day for chocolate-flavored indulgence. "Crown Royal has always led the way in whisky innovation and with this new flavor we're inviting people to indulge in something truly unexpected," said Hadley Schafer, Vice President of Crown Royal. "This new expression maintains the quality of whisky we take pride in, while leaning into the bold yet inviting spirit that defines our flavored whiskies portfolio. I'm excited for brand fans to enjoy Crown Royal Chocolate Flavored Whisky in ways they could never imagine."Crown Royal Chocolate Flavored Whisky is the newest addition to a celebrated lineup that has changed the way people enjoy whisky. From longtime fans to those trying the category for the first time, Crown Royal continues to create bold, approachable flavors that meet drinkers where they are and invite them to discover something new.Beginning September 1, 2025, Crown Royal Chocolate Flavored Whisky will be available nationally for a limited time with a suggested retail price of $26.99.For more information about Crown Royal Chocolate Flavored Whisky and to explore the full Crown Royal portfolio, please visit CrownRoyal.com.Crown Royal reminds everyone 21+ that living generously is not about what you have, but about what you give. And, most importantly, to always drink responsibly.About Crown RoyalCrown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by the King and Queen of Great Britain in 1939, Crown Royal's smooth and elegant flavor was an exceptionally generous gift fit for royalty. Its gift-worthy presentation reflects its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.About DIAGEO North AmericaDiageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, and Ketel One vodkas, Casamigos, DELEÓN and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and its products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices. Follow on Instagram for news and information about Diageo North America: @Diageo_NA.MEDIA CONTACTS: DIAGEO | [email protected] HUNTER | [email protected] SOURCE Crown Royal WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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