1. Zealand Pharma targets five drug launches by 2030 amidst rising competition. 2. LLY's Zepbound and Mounjaro show stronger weight loss effects than competitors. 3. Lilly released positive data on its next-gen weight loss drug, retatrutide. 4. Analysts expect market fragmentation in obesity drugs, impacting dominance of LLY and Novo. 5. Zealand's partnerships aim to innovate but face pressure from Big Pharma.