1. Dave's Killer Bread launches new organic Sandwich Rolls in two varieties. 2. Sandwich Rolls meet growing demand for healthy, convenient meal options. 3. The new rolls contain high protein and whole grains per serving. 4. Dave's Killer Bread emphasizes commitment to organic and non-GMO standards. 5. Flowers Foods' brand aims to attract new consumers and engage existing fans.
The launch of new products generally drives sales growth. Historical product launches by FLO have previously resulted in increased market interest.
Product expansions like this typically result in positive market perception and potential revenue increases. The health-conscious consumer trend supports product viability.
New product launches can lead to immediate consumer interest and sales. Past trends indicate strong initial sales can improve short-term financial outlook.
MILWAUKIE, Ore., April 16, 2025 /PRNewswire/ -- America's #1 organic bread brand, Dave's Killer Bread®, is expanding its product lineup with the national launch of organic Sandwich Rolls in two fan-favorite varieties: 21 Whole Grains and Seeds and Sandwich Rolls Done Right.
In the U.S., sandwiches are a mealtime staple, with over half of Americans enjoying one daily. Dave's is on a mission to redefine this classic by providing organic, high-quality ingredients that elevate every bite and inspire the best part of sandwich-making: endless customization and versatility.
Created for hearty sub sandwiches, hot dogs and even French bread pizzas, these sandwich rolls bring together convenience, versatility and whole grains to amplify mealtime experiences. With this new offering, Dave's is introducing another way for BreadHeads to enjoy the quality and taste they love.
"This addition to our product family presents a unique opportunity to attract new consumers and energize existing fans for DKB," said Cristina Watson, Senior Brand Manager at Dave's Killer Bread. "With the growing demand for convenient and healthy meal options, consumers are seeking bread that can support their needs without compromising on taste, and these Sandwich Rolls deliver on texture and flavor."
The 21 Whole Grains and Seeds variety boasts 16g of whole grains and 11g of protein (11% Daily Value) per serving, and the Sandwich Rolls Done Right pack in 10g of whole grains and 11g of protein (11% Daily Value) for a nutritious and satisfying bite.
As a part of the brand's ethos to offer products made with the highest quality ingredients, Dave's Killer Bread Sandwich Rolls are certified USDA organic, Non-GMO Project Verified, and contain no high fructose corn syrup, no artificial additives or preservatives.
The 6ct-packages retail for $6.99 and can be found in the bread aisle at grocery stores nationwide.
Hi-res Imagery Available via Dropbox Credit: Dave's Killer Bread
Rocking the bread and snack aisles with delicious whole grains comes naturally to Dave's Killer Bread. First introduced at the Portland Farmers Market in 2005, it is now the nation's best-selling organic bread brand with widespread distribution across the U.S. and Canada. The flagship organic bread brand for Flowers Foods (NYSE:FLO), Dave's Killer Bread pioneered the organic seeded bread category and offers 33 varieties of whole grain organic bakery and snack products, all of which are certified USDA organic and Non-GMO Project Verified. In addition, Dave's Killer Bread is committed to Second Chance Employment (employing those with a criminal background), helping to transform lives through job opportunities. One in three employee-partners at its Oregon bakery have a criminal background. Learn more at daveskillerbread.com.
SOURCE Flowers Bakeries, LLC