1. DBGI launched AVO clothing at the University of Mississippi's playoff game. 2. A special capsule collection supports female student-athletes at Ole Miss. 3. DBGI reports significant month-over-month revenue growth in its NIL initiatives. 4. The licensed sports merchandise market is projected to grow from $36.4B to $49B by 2030. 5. DBGI plans multiple new product releases through March 2026.
FAQ
Why Bullish?
The launch of NIL initiatives can attract younger customers and drive sales. Previous successful product launches have positively affected DBGI's performance.
How important is it?
The NIL strategy directly aligns with DBGI’s growth strategy, likely increasing their market presence and revenues.
Why Short Term?
Immediate sales boost is expected from the holiday season and playoff context. The momentum may carry into the new product launches planned over the next few months.
DBGI Corp. Announces First AVO Activation for Ole Miss Playoff Game
Austin, Texas, December 17, 2025 - DBGI Corp. (Ticker: NASDAQ:DBGI), a publicly traded company renowned for its eCommerce and fashion initiatives, has announced the launch of its first AVO clothing activation at the University of Mississippi. This exciting event marks a significant milestone as the Ole Miss Rebels prepare to face the Tulane Green Wave in a home playoff game on Saturday, December 20th, in Oxford, MS.
Overview of the AVO Activation
The inaugural Ole Miss product capsule collection is now available online at shopavo.la. To celebrate this launch, The Grove Collective and AVO are offering a special promotion—customers can enjoy a 25% discount using the code HottyToddy, valid throughout the college playoffs.
Additionally, the AVO brand plans to introduce new product capsule collections in January, February, and March. This will include items featuring the Ole Miss colors “Powder Blue” and “Rebel Red.” Every purchase made supports female student-athletes at the University of Mississippi through contributions to The Grove Collective’s NIL fund.
Supporting Female Student-Athletes
AVO and The Grove Collective are dedicated to generating future Name, Image, and Likeness (NIL) opportunities specifically for female student-athletes. This initiative is pioneering within the college athletics sector.
Hil Davis, CEO of Digital Brands Group (DBGI), stated, “We are excited to launch this program with The Grove Collective and Ole Miss. This is one of several meaningful announcements from product launches to partnerships coming over the next few months. Given the significant month-over-month revenue growth we have experienced, we believe we have created a compelling customer value proposition that will scale quickly.”
The NIL Market and Future Plans
Davis emphasized the company's commitment to expanding AVO’s footprint in the collegiate apparel segment, which is currently valued at approximately $36.4 billion and is projected to reach $49.0 billion by 2030, according to industry analysis from Grand View Research.
About Digital Brands Group
Digital Brands Group offers a diverse array of apparel through numerous brands, both directly to consumers and via wholesale channels. The company’s foundation as a digitally native brand allows it to leverage customer data and purchase history, creating personalized shopping experiences.
Contact Information
For further inquiries, please contact:
- Hil Davis, CEO
- Email: invest@digitalbrandsgroup.co
- Website: ir.digitalbrandsgroup.co
Forward-Looking Statements
This release may contain “forward-looking statements” which reflect DBGI’s expectations regarding future events. These statements are subject to risks and uncertainties; actual results may differ materially. Potential factors that could affect DBGI’s operations include market demand, supply chain disruptions, and competitive pressures.