1. Deepti Velury appointed as CEO of Publicis Global Production. 2. Focus on leveraging AI for personalized and scalable content delivery. 3. Positioning to enhance data-led content capabilities and client outcomes. 4. Production activities anticipated to grow double digits under new leadership. 5. Publicis aims to maintain a competitive advantage in content production.
The appointment of Velury aligns with industry trends towards AI integration and data-driven strategies. Similar moves in the past have resulted in positive stock performance for tech-focused companies like Accenture.
The new CEO's experience and the strategic emphasis on AI suggest significant changes at Publicis that could improve revenue and operational efficiency, impacting investor sentiment positively.
The strategic focus on AI and data will likely yield benefits over time, as it takes time to see measurable outcomes from new leadership and initiatives; companies like Adobe and Salesforce have seen long-term benefits from similar strategies.
Deepti Velury named CEO Publicis Global Production
As Group Further Accelerates on Intelligent Creativity
October 2nd, 2025 – Paris – Publicis Groupe [Euronext Paris FR0000130577, CAC 40] announces the appointment of Deepti Velury as CEO of Global Production. In this newly created role, Velury will oversee all of the Groupe's production capabilities, spanning global content studios, proprietary AI technology platforms, including GenAI partnerships and global production hubs.
At a time when it's never been cheaper or easier to produce content en masse, brands are finding themselves submerged in creative assets without knowing what performs with audiences or drives real business outcomes. Thanks to the Groupe's advanced content capabilities and Connected Identity data, Deepti will work to provide clients with personalised, scalable content across multiple audiences and channels, that perfoms predictively and is truly measurable.
Working with the existing management team, who have already propelled Publicis Production into data-led content capabilities, she will leverage the full power of Leona, an end-to-end agentic AI content engine with Connected Identity and audiences at its core, powering intelligent content across Paid Earned Shared and Owned channels.
Most recently Chief Technology & Transformation Officer at Epsilon, focusing on audience strategy and Connected Identity solutions, Velury brings deep expertise across production, data, and consulting. She was previously Chair and Chief Operating Officer at Tag, where she led transformative technology initiatives globally.
In this new role Velury will leverage her extensive understanding of identity-led data solutions to further enhance Publicis Production's capabilities and accelerate innovation across its global network.
Arthur Sadoun, Chairman & CEO Publicis Groupe commented: « As AI changes the rules of traditional production, today every client can access content, in a faster, cheaper, better way. But what they really need if they want to deliver business outcomes is the right content that is consistent across platforms, respects brand values, is highly personalised, instantly scaleable, and truly measurable.
That's exactly what Publicis is uniquely positioned to deliver, thanks to our ability toconnect our best-in-class identity data, AI agents and proprietary technology with our production platforms and studios. It's how we're building a Category of One for Publicis, and why our production activities, the industry's largest, are growing double digits.
With her deep tech knowledge, expertise in data and craft, along with her recent experience at Epsilon, I have no doubt that Deepti is the right leader to take production at Publicis to even greater heights. »
About Publicis Groupe - The Power of One
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients' transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.
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| Amy Hadfield | Director of Global Communications | + 33 (0)1 44 43 70 75 | amy.hadfield@publicisgroupe.com |
