1. Deere announces leadership changes to strengthen its Smart Industrial Strategy. 2. Cory Reed appointed president of Lifecycle Solutions and Customer Success. 3. Deanna Kovar to lead Production and Precision Ag after November 3. 4. Justin Rose will head the Small Agriculture and Turf division for international markets. 5. Leadership focuses on enhancing customer support and value delivery.
Strong leadership changes align with Deere's strategy for growth, as seen in past leadership shifts that produced positive performance outcomes.
The leadership changes indicate a commitment to innovation, likely positively influencing DE’s market position and financial performance over time.
Leadership stability and strategic direction typically yield benefits over several quarters, as evidenced by previous leadership success in fostering innovation and market expansion.
MOLINE, Ill., Sept. 2, 2025 /PRNewswire/ -- Deere & Company (NYSE:DE) has announced key leadership changes as it continues to advance its Smart Industrial Strategy to deliver intelligent, connected machines and solutions that enhance customer economic value.
"We're focused on building an experienced, purpose-driven leadership team dedicated to improving our customers' success," said John May, chairman and CEO of Deere & Company. "Each of these leaders brings extensive expertise, a shared vision for innovation, and a deep commitment to delivering value to our customers worldwide."
Effective November 3, Deanna Kovar has been appointed president, Worldwide Agriculture & Turf Division: Production and Precision Ag, as well as the Americas and Australia markets. In this role, she will have responsibility for major equipment and technology solutions for production-scale agriculture, including large tractors, as well as harvesting and crop care equipment. Kovar was previously president of the company's Small Ag & Turf business.
Justin Rose will assume the role of president, Worldwide Agriculture & Turf Division: Small Agriculture and Turf, including responsibility for the Europe, Africa, and Asia markets. Rose will be responsible for equipment and technology solutions tailored to support small agricultural and turf customers worldwide, including small tractors, compact utility tractors, hay and forage equipment, and turf care equipment. He recently served as president of Lifecycle Solutions, Supply Management, and Customer Success for Deere.
In addition, Cory Reed has been named president, Lifecycle Solutions, Supply Management, and Customer Success. Reed will manage Deere's global aftermarket, customer support, supply chain, precision upgrade, and business transformation initiatives, focusing on delivering exceptional value and support for customers worldwide. Previously, he was president of the company's Production and Precision Ag business.
About John Deere:
It doesn't matter if you've never driven a tractor, mowed a lawn, or operated a dozer. With John Deere's role in helping produce food, fiber, fuel, and infrastructure, we work for every single person on the planet. It all started nearly 200 years ago with a steel plow. Today, John Deere drives innovation in agriculture, construction, forestry, turf, power systems, and more.
For more information on Deere & Company, visit us at www.deere.com/en/news/.
View original content to download multimedia:https://www.prnewswire.com/news-releases/deere--company-announces-key-leadership-changes-302543288.html
SOURCE John Deere Company