1. Freelancer demand for AI video skills surged by 66% in six months. 2. Fiverr reports a diverse spike in AI-related searches across various segments. 3. Businesses prioritize human creativity alongside AI advancements for effective storytelling. 4. New freelance categories, like 'AI directors', reflect evolving job market needs. 5. Traditional storytelling skills remain crucial for high-quality content production.
FAQ
Why Bullish?
The significant increase in demand for AI video creators indicates strong market growth for Fiverr's services. Historical precedents, like the rise in gig economies during tech booms, suggest a positive correlation with Fiverr's stock performance.
How important is it?
The article's focus on growing trends directly ties to Fiverr's core services, indicating a healthy demand landscape that likely drives positive investor sentiment.
Why Short Term?
The quick adaptation by businesses to enhance marketing via AI will likely yield immediate impacts on Fiverr's revenue. Trends in freelancer demand could pivot faster than long-term strategies typically dictate.
Demand for AI Video Creators Soars 66% as Businesses Enhance Marketing Strategies
NEW YORK, Dec. 10, 2025 (GLOBE NEWSWIRE) — The surge in demand for freelancers skilled in AI video creation has reached an impressive 66% over the past six months. This dramatic increase is highlighted in the latest Business Trends Index released by Fiverr International Ltd. (NYSE: FVRR), showcasing how AI-generated content is transforming marketing campaigns across industries.
Key Findings from Fiverr's Business Trends Index
The 2025 biannual edition of Fiverr's Business Trends Index reveals critical insights into the evolving landscape of digital services. This report is based on millions of searches conducted on the platform since May 2025, showcasing a clear trend: while AI tools enhance productivity, they simultaneously underscore the importance of human creativity and storytelling.
- Faceless YouTube video creator: +488%
- AI automation: +136%
- Prompt engineering: +76%
- AI video creators: +66%
- Faceless YouTube video editor: +59%
- AI influencer: +43%
- AI music video: +25%
The Shift Towards AI-Enhanced Content Creation
"Businesses are taking a multi-faceted approach in content creation and engagement," stated Esti Levy-Dadon, General Manager of Fiverr Pro. The integration of AI in marketing has created new areas of expertise for freelancers, such as AI directors, while reviving traditional storytelling methods ranging from book publishing to long-form content.
Luigi Florente, an AI video creator on Fiverr, emphasized the evolution of client expectations, saying, "Clients are no longer looking for simple tech demos; they are seeking high-end, cinematic storytelling that rivals traditional production." This shift indicates that AI is increasingly viewed not just as a tool for efficiency but as a medium for high-quality artistic expression.
Balancing AI with Human Expertise
Despite the rapid growth of AI services, companies are recognizing the irreplaceable value of human skills. Key areas of focus include:
- Authenticity
- Storytelling
- Cultural fluency
As brands seek to convey their narratives effectively, searches for services related to social media have also increased significantly, with notable growth in:
- TikTok promotion: +66%
- Social media managers: +33%
- Instagram reels: +24%
- TikTok editors: +14%
Case Study: Freelance Support in Action
Merideth Jaskowski, founder and CEO of Splitz Bedding, shared her experience: "As a business owner juggling countless demands, I didn’t have the time or team to manage the technical setup and creative content needed to grow on TikTok and Instagram." She praised Fiverr for connecting her with skilled freelancers who helped realize her vision quickly and efficiently.
Looking Ahead: Future of AI in Business
The complete Business Trends Index encompasses additional insights on emerging trends from the U.S., Australia, France, Germany, Italy, Israel, and the U.K. For a deeper understanding of AI video creation and best practices in digital marketing, viewers can tune in to Fiverr’s Shift Happens episode airing December 11th at 11:00 AM ET.
About Fiverr
Fiverr aims to revolutionize the way the world collaborates and creates. It connects businesses with top-tier freelancers across over 750 categories, integrating cutting-edge technology to streamline projects ranging from AI development to digital marketing. Millions, from small businesses to Fortune 500 companies, trust Fiverr for vital projects, underscoring its role in shaping the future of work.