Despite paying $900M in tariffs, Apple's Tim Cook isn't announcing price increases — yet
1. Apple faced $900 million in tariffs last quarter, affecting profitability. 2. First quarter revenue reached $95.4 billion with $1.65 EPS record. 3. Tim Cook indicated no immediate price increases despite tariff impacts. 4. Apple is shifting production to India and Vietnam to mitigate tariffs. 5. Apple engaged in ongoing tariff discussions, aiming to influence policies.