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Destination XL Group Expands With Bluecore to Consolidate Technology, Scale Personalization and Increase Customer Movement

1. DXL partners with Bluecore to enhance customer data management and marketing. 2. Consolidation aims to increase personalization and customer engagement significantly. 3. Gartner reports many marketers use only 33% of their capabilities. 4. DXL operates nearly 300 stores and focuses on integrated shopping experiences. 5. Partnership expected to drive profitable growth across online and offline channels.

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FAQ

Why Bullish?

DXL's partnership may improve sales through enhanced marketing personalization, similar to prior partnerships that boosted revenue.

How important is it?

The announcement directly impacts DXL's marketing effectiveness, influencing potential sales growth.

Why Long Term?

Continued customer engagement improvements could yield lasting positive effects, as seen in similar retail strategies.

Related Companies

Destination XL Group Expands With Bluecore to Consolidate Technology, Scale Personalization and Increase Customer Movement

DXL Partners with Retail Technology to Attract New Customers, Increase Repeat Purchases and Re-Engage Lapsed Buyers through Combined Customer Data and Marketing Campaign Management

NEW YORK--()--Destination XL Group, Inc (NASDAQ: DXLG), the leading integrated commerce specialty retailer of Big + Tall men’s clothing and shoes, today announced its expanding partnership with Bluecore, the retail shopper identification and customer movement technology...

Retailers across all categories have made significant investments in multiple point solutions in recent years as a means for increasing revenue generation...

It’s against this background that DXL partnered with Bluecore to consolidate marketing capabilities that they previously had spread across multiple technologies...

DXL operates nearly 300 DXL Big + Tall retail and outlet stores and Casual Male XL retail and outlet stores across the United States...

“As an omnichannel retailer, it’s critical that we understand what every customer needs to support their shopping and buying journeys...

Working with Bluecore, DXL can identify anonymous shoppers and known customers who are not logged into the brand's website...

“DXL is highly attuned to its customers' shopping needs and has long led a customer-first strategy...

This news follows Bluecore’s recent acquisition of AI Shopping Assistant alby, which will enable retailers like DXL to make ecommerce sites...

About Destination XL Group:
Destination XL Group, Inc. is the leading retailer of Men’s Big + Tall apparel that provides the Big + Tall man the freedom to choose his own style...

About Bluecore:
Bluecore’s retail shopper identification and customer movement technology quickly generates incremental revenue for enterprise brands...

With transparent IDs and real-time product data built directly into campaign workflows...

More than 400 brands trust Bluecore to rapidly increase customer retention and drive profitable growth, including Tapestry, Express, NOBULL, Lenovo...

Contacts

Kieran Powell
kieran@channelvmedia.com

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