Diageo calls tequila purity allegation 'baseless' as US lawsuit proceeds
1. Diageo Contesting allegations about tequila purity, calling lawsuit baseless.
1. Diageo Contesting allegations about tequila purity, calling lawsuit baseless.
While the lawsuit might create some short-term uncertainty, similar cases have occurred without significant financial damage.
The lawsuit could raise concerns among consumers and investors, impacting brand perception but not operations.
Initial legal disputes often generate temporary stock volatility but may not affect long-term fundamentals.