Diageo North America CMO Ed Pilkington describes how Don Julio became a leading tequila brand
1. CMO Insider highlights DEO's innovative marketing strategies for 2025. 2. Increased ad spending aims to capture younger demographics. 3. Sustainable practices are a key focus in DEO's brand messaging. 4. Market competition intensifies as rivals shift strategies. 5. Analysts expect DEO's growth trajectory to remain strong.