1. DiGiorno and Hidden Valley Ranch launch new pizza flavors. 2. Limited-edition pizzas feature ranch in every layer. 3. Exclusive merchandise will be available for fans. 4. Pizzas hit stores in March and April with set prices. 5. Collaboration targets passionate pizza and ranch lovers.
The collaboration enhances brand visibility and may drive sales for CLX products, especially as they cater to consumer trends. Historical examples show that successful product launches can lead to positive stock performance, especially in food and beverage sectors.
The article highlights a marketing collaboration that enhances brand visibility, which is critical for CLX. Increased consumer interest in ranch-flavored products could translate into higher sales for Hidden Valley Ranch.
The immediate availability of new products may temporarily boost sales and brand engagement. Past product launches in the food sector typically generate short-term sales surges.
The limited-edition pizza creations infuse ranch into every layer, and there will be an exclusive merch collection for die-hard fans.
SOLON, Ohio, Feb. 26, 2025 /PRNewswire/ -- DiGiorno® and Hidden Valley® Ranch know that pizza and ranch isn't just a pairing, it's a lifestyle. That is why they are teaming up to take this obsession to the next level with two bold, ranchified pizza creations that bring the fan-favorite duo to life like never before.
Introducing the limited-edition DiGiorno® Spicy Rancheroni Thin Crust Pizza and the reimagined classic DiGiorno® Chicken Bacon Ranch STUFFED Crust Pizza.
"DiGiorno knows there is fan frenzy and a deep passion for the beloved combination of pizza and ranch," said Kimberly Holowiak, Senior Brand Manager for DiGiorno. "With ranch being a top condiment choice to dip pizza in, we wanted to imagine new ways for fans to enjoy this pairing that was exclusive to the freezer aisle. DiGiorno is thrilled to unveil two ranchified pizzas in collaboration with Hidden Valley Ranch that will continue to wow consumers' tastebuds."
True fans know that the love of pizza and ranch goes far beyond what's on your plate. DiGiorno is doubling down with a merch line that lets fans wear their obsession on their sleeves—literally. The limited-edition DiGiorno and Hidden Valley Ranch Obsession Collection includes cozy crewneck sweatshirts, athletic crew socks, tote bags, and lapel pins that celebrate the ultimate pizza and ranch pairing. Each piece is designed with the flavor-obsessed in mind, combining playful designs with fan-inspired flair.
Available only as an exclusive online giveaway, fans can visit this link at Noon ET on March 14, Pi Day, for the opportunity to get complimentary merchandise items from the Obsession Collection on a first come, first serve basis while supplies last.
"This collaboration brings together two iconic brands to create a pizza experience like no other," said CC Ciafone, Marketing Director at Hidden Valley Ranch. "With DiGiorno, we've partnered on pizzas that not only taste amazing but also celebrate the love of pizza and Hidden Valley Ranch in every bite."
Starting this March, the DiGiorno® Spicy Rancheroni Thin Crust Pizza will be available exclusively at Kroger Family of Stores for an MSRP of $6.99, while the revamped DiGiorno® Chicken Bacon Ranch STUFFED Crust Pizza will be available nationwide in April for an MSRP of $9.49. Prices may vary by retailer.
For more information and tasty pizza products, visit DiGiorno.com or follow @DiGiorno on your favorite social media channels.