1. Digital Brands Group enhances tools to protect consumer brands online. 2. Counterfeit economy estimated at $1.7 trillion, impacts brand equity and revenue. 3. SECUR3D Inc. integrated for AI-driven brand protection technologies. 4. Digital Brands aims to transition from brand operator to tech-enabled platform. 5. Company plans further AI-driven solutions for stronger consumer trust.
FAQ
Why Bullish?
The integration of SECUR3D and AI tools indicates strong growth potential, similar to tech-focused companies like Shopify during its expansion phases.
How important is it?
The strategic initiatives to combat counterfeiting show innovation and market adaptation, key for DBGI's growth.
Why Long Term?
As Digital Brands builds its technology repertoire, its market position could strengthen, akin to companies expanding their tech offerings over time.
Digital Brands Group (NASDAQ:DBGI) Enhances Brand Protection with AI-Powered Solutions
Austin, Texas, Dec. 22, 2025 – Digital Brands Group, Inc. (NASDAQ:DBGI) has made significant strides in implementing technology-driven tools aimed at safeguarding and enhancing the growth of modern consumer brands in the global eCommerce landscape. With the counterfeit economy estimated to exceed US$1.7 trillion annually, brand misuse and counterfeiting pose serious challenges that threaten consumer trust and brand equity.
Addressing Counterfeit Threats in eCommerce
In response to the rising challenges faced by brands as commerce increasingly transitions online, Digital Brands Group is developing a comprehensive ecosystem of specialized AI solutions. This suite will focus on crucial areas such as:
- Intellectual property protection
- Counterfeiting detection
- Data integrity
- Digital trust enhancement
One of the pioneering technology partners integrated into this enhanced ecosystem is SECUR3D Inc., which brings advanced AI capabilities for IP protection across digital marketplaces and platforms.
SECUR3D’s Role in Brand Protection
SECUR3D's flagship platform, AssetSafe™, employs sophisticated AI to monitor and combat unauthorized use of brand assets. This includes the detection of counterfeit goods, replicated designs, and trademark infringements across eCommerce and social media channels. The technology has proven effective across major franchises, including globally recognized names like Godzilla, Star Trek, and Jurassic World.
Hil Davis, CEO of Digital Brands Group, emphasized the necessity for brands to adapt, stating, “Digital brands today face a rapidly evolving threat landscape as commerce, content, and IP move online. Our goal is to build a scalable suite of tools that helps brands protect their identity, maintain consumer trust, and operate more securely in digital environments.”
Future Plans for AI Integration
Looking ahead, Digital Brands Group intends to further enhance its technology stack with additional AI-driven and data-centric solutions. This integrated approach is designed not only for their internal operations but also in collaboration with selected external brand partners. The Company envisions itself as a technology-enabled platform that transforms the next generation of commerce.
About Digital Brands Group
Digital Brands Group specializes in offering a broad array of apparel through various brands, both directly to consumers and through wholesale channels. The Company has built a business model rooted in its origins as a digitally native-first vertical brand, focusing on maximizing “closet share” by leveraging data and purchase history to deliver personalized content tailored to individual customers.
About SECUR3D
SECUR3D is dedicated to providing AI-powered solutions for brand and intellectual property protection. Its AssetSafe™ platform is designed for proactive detection, monitoring, and automated enforcement to assist brands in managing unauthorized IP usage across global eCommerce marketplaces.
Forward-Looking Statements
This announcement includes "forward-looking statements" regarding Digital Brands Group and its operations. These statements involve various risks and uncertainties that could cause actual results to differ materially. Factors influencing these results include the Company's integration of new technologies, consumer demand fluctuations, and competition in the marketplace.
Potential investors and stakeholders are encouraged to monitor further reports from Digital Brands Group, as detailed in filings with the U.S. Securities and Exchange Commission, including the Annual Report on Form 10-K and Quarterly Reports on Form 10-Q.