1. DBGI partners with Herschel Supply Co. for brand protection. 2. Using SECUR3D's AI platform to combat counterfeit goods. 3. Collaboration aims to enhance brand integrity and consumer trust. 4. DBGI expanding partnerships in global ecommerce landscape. 5. Focus on protecting trademarks and digital assets rapidly.
FAQ
Why Bullish?
The partnership signifies DBGI's growth strategy and enhanced market positioning. Such collaborations typically lead to increased customer trust and sales, as seen with similar ventures in the ecommerce sector.
How important is it?
The partnership with a prominent brand aligns with DBGI's growth strategy. It has implications for operational capabilities, customer engagement, and brand equity.
Why Long Term?
The initiative addresses ongoing issues in brand protection, likely yielding benefits as ecommerce grows. Historically, brands that effectively leverage AI technologies experience sustained competitive advantages.
Digital Brands Group Partners with Herschel Supply Co. for AI-Powered Brand Protection
Austin, Texas, Dec. 16, 2025 (GLOBE NEWSWIRE) – Digital Brands Group, Inc. (NASDAQ: DBGI) has announced a strategic partnership with Herschel Supply Co., a prominent accessories brand, to enhance brand protection through innovative AI technologies. This collaboration, forged through Digital Brands Group's partnership with SECUR3D Inc., aims to leverage SECUR3D's AssetSafe™ platform to combat counterfeit products and unauthorized use of brand assets online.
Innovative Solution for Brand Integrity
The AssetSafe™ platform utilizes artificial intelligence to detect, monitor, and address unauthorized use of Herschel's brand across various online marketplaces and social media channels. This initiative is designed to bolster Herschel's commitment to maintaining consumer trust by safeguarding its trademarks and product designs globally.
Hil Davis, CEO of Digital Brands Group, emphasized the importance of this partnership, stating, “Herschel is one of the most recognizable lifestyle brands in the world, and protecting brand integrity at scale has become essential in today’s digital economy. This collaboration represents the first of many large consumer brands we expect to bring onto our AI-powered brand protection initiative as we expand partnerships across the global eCommerce landscape.”
Strategic Vision for Digital Brands Group
This partnership is not only pivotal for Herschel Supply Co. but also reflects Digital Brands Group's broader mission to create a suite of technology-enabled solutions that foster brand growth and integrity. By collaborating with specialized providers like SECUR3D, DBGI is cultivating an ecosystem of brands that can effectively combat counterfeiting, unauthorized listings, and digital intellectual property misuse.
About Herschel Supply Co.
Founded in 2009 and headquartered in Vancouver, Canada, Herschel Supply Co. is a globally recognized accessories brand. The company distributes its products, which include backpacks, luggage, travel accessories, and apparel, across more than 90 countries through a vast network of retailers.
About SECUR3D
SECUR3D is an innovative company specializing in AI-driven brand protection and intellectual property solutions. Its AssetSafe™ platform offers brands proactive detection, ongoing monitoring, and automated enforcement to safeguard their assets across digital channels.
Vision of Digital Brands Group
Digital Brands Group, Inc. focuses on offering a diverse range of apparel through both direct-to-consumer and wholesale channels. The company leverages consumer data to create tailored content and market offerings, aiming to enhance their “closet share” among customers.
Forward-Looking Statements
This press release includes "forward-looking statements" as defined by federal securities laws. These statements reflect the Company's current expectations and involve risks and uncertainties that could cause actual results to differ materially. Factors that may impact the financial outcomes for DBGI include consumer demand fluctuations, competition, and regulatory changes. For additional information, please refer to Digital Brands Group's public filings with the U.S. Securities and Exchange Commission (SEC).