1. DBGI partners with Herschel Supply Co. for AI brand protection. 2. Herschel will use SECUR3D's AssetSafe platform to combat counterfeit products. 3. This move aims to enhance consumer trust in eCommerce. 4. DBGI plans to expand partnerships leveraging AI-driven tools. 5. CEO confident about scaling brand protection initiatives.
FAQ
Why Bullish?
The partnership with a leading brand like Herschel indicates strong growth potential for DBGI, similar to how previous collaborations in their niche have led to stock price surges during partnership announcements.
How important is it?
This initiative aligns well with DBGI's growth strategy and technology adoption, showing future revenue potential.
Why Long Term?
The strategic direction towards brand protection will gradually solidify market trust and revenues, akin to past successful market integrations that took time to reflect in stock prices.
Austin, Texas, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Digital Brands Group, Inc. (NASDAQ:DBGI) (the "Company," "Digital Brands Group" or "DBG") today announced that it has signed Herschel Supply Co., the globally recognized accessories brand, as a partner for AI-powered brand protection, through its collaboration with SECUR3D Inc.
As part of the initiative, Herschel Supply Co. is deploying SECUR3D's AssetSafe™ platform, an AI-driven solution designed to identify, monitor, and address unauthorized use of brand assets across online marketplaces, social platforms, and digital channels. The effort is intended to help detect counterfeit goods, protect trademarks and product designs, and reinforce consumer trust across Herschel's global eCommerce presence.
"Herschel is one of the most recognizable lifestyle brands in the world, and protecting brand integrity at scale has become essential in today's digital economy," said Hil Davis, Chief Executive Officer of Digital Brands Group. "This collaboration represents the first of many large consumer brands we expect to bring onto our AI-powered brand protection initiative as we expand partnerships across the global ecommerce landscape."
The partnership reflects Digital Brands Group's broader strategy of building a suite of technology-enabled solutions designed to support brand growth, integrity, and trust across its portfolio and partner ecosystem. By working with specialized providers like SECUR3D, the Company is creating an expanding ecosystem of brands leveraging AI-driven tools to address counterfeiting, unauthorized listings, and digital IP misuse at scale.
About Herschel Supply Co.
Founded in 2009, Herschel Supply Co. is a design-driven global accessories brand based in Vancouver, Canada. Herschel products are sold in more than 90 countries and carried by thousands of retailers worldwide, spanning backpacks, luggage, travel accessories, and apparel.
About SECUR3D
SECUR3D is an AI-powered brand and intellectual property protection company. Its flagship AssetSafe™ platform provides proactive detection, ongoing monitoring, and automated enforcement to help brands identify and address unauthorized use of IP across global ecommerce marketplaces and digital channels.
About Digital Brands Group
We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.
Digital Brands Group, Inc. Company Contact
Hil Davis, CEO
Email: invest@digitalbrandsgroup.co
https://ir.digitalbrandsgroup.co
Forward-looking Statements
Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as "will," "anticipate," "estimate," "expect," "should," and "may" and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG's plans, objectives, projections and expectations relating to DBG's operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: the Company's ability to successfully integrate OPN to achieve the expected results; the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial strength of DBG's customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG's response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG's ability to implement its business strategy; DBG's ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG's and its vendors' ability to maintain the strength and security of information technology systems; the risk that DBG's facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG's ability to properly collect, use, manage and secure consumer and employee data; stability of DBG's manufacturing facilities and foreign suppliers; continued use by DBG's suppliers of ethical business practices; DBG's ability to accurately forecast demand for products; continuity of members of DBG's management; DBG's ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG's ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG's financial results is included from time to time in DBG's public reports filed with the U.S. Securities and Exchange Commission (the "SEC"), including DBG's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Forms 8-K, each filed or furnished with the SEC.
