Diners Still Want Value. So Why Are Full-Service Restaurant Visits Up?
1. CMG faces pressures from economic environment and consumer value consciousness. 2. Full-service dining is gaining popularity as consumers seek treats amid cutbacks. 3. Comparable store sales for CMG fell 4% year-over-year; consumers focus on value. 4. Some consumers are ordering cheaper options like chicken instead of pricier items. 5. Market dynamics indicate a bifurcation towards both high-end and budget dining options.