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Direct Digital Holdings AI Council Unveils New Guide to Help Higher Ed Marketers Harness Generative AI

1. Direct Digital Holdings launched a guide to enhance higher education enrollment. 2. The guide offers AI strategies for engagement amid declining student numbers. 3. AI tools help optimize marketing, create personalized content, and improve recruitment. 4. The initiative aims to demystify AI effectively and ethically for institutions. 5. DDH focuses on innovative digital marketing solutions that amplify human potential.

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Why Bullish?

The launch positions DRCT as a leader in AI-propelled marketing, potentially increasing demand for its services, similar to how past technology enhancements led to market uplifts. Additionally, the partnerships with educational institutions can create new revenue streams.

How important is it?

This initiative directly enhances DRCT’s innovative capabilities in a competitive education market. The focus on AI tools for marketing can lead to increased institutional partnerships and customer acquisitions.

Why Long Term?

The implications of improved enrollment strategies and AI integration will materialize over time, similar to other educational technology changes that have taken years to fully implement and realize benefits.

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New resource provides practical AI strategies to boost student enrollment and engagement , /PRNewswire/ -- Direct Digital Holdings (Nasdaq: DRCT) and its AI Council have released a new guide, "Practical Generative AI: Use Cases & Tools for Higher Education Enrollment," designed to help higher education marketers leverage AI-powered tools to improve efficiency, personalization, and campaign performance. As colleges and universities face mounting enrollment challenges—including declining first-year student numbers and increased competition—generative AI presents an opportunity to enhance marketing efforts. However, many institutions are still grappling with how to implement AI effectively and ethically. The new guide from Direct Digital Holdings' AI Council offers a roadmap for integrating AI into higher education enrollment marketing, outlining key use cases and the AI tools best suited for the job. Key Insights from the Guide: Smarter Campaign Performance Analysis & Reporting – AI-powered tools like GA4, Microsoft Copilot, and HubSpot help analyze marketing data, optimize budget allocation, and uncover valuable insights to refine strategy. Hyper-Personalized Content for Enrollment Marketing – AI-driven content generators such as ChatGPT, Jasper.ai, and DeepL enable marketers to craft tailored messaging that resonates with diverse student demographics. AI-Powered Lead Nurturing – Advanced chatbots and predictive analytics engage prospective students, answer questions, and guide them through the enrollment funnel. Efficient Recruitment Event Promotion – AI solutions like Eventbrite AI and Canva simplify event planning, create compelling promotional materials, and enhance attendee engagement. Seamless Content Consistency Across Channels – Platforms like Grammarly Business and Notion AI ensure brand-aligned messaging across all university communications, maintaining a unified voice. Data-Driven Post-Course Feedback & Insights – AI tools such as Qualtrics XM and Tableau analyze student feedback, helping institutions refine curriculum offerings and enhance student engagement strategies. The DDH AI Council was established to demystify generative AI and equip organizations with the knowledge to adopt these technologies confidently. "Generative AI isn't just about automation—it's about amplifying human potential," said Anu Pillai, Chief Technology Officer at Direct Digital Holdings. "This guide provides higher education marketers with actionable AI strategies to improve recruitment, engagement, and student success." To download "Practical Generative AI: Use Cases & Tools for Higher Education Enrollment," visit  AI Council resource center. About Direct Digital HoldingsDirect Digital Holdings (Nasdaq: DRCT) combines cutting-edge sell-side and buy-side advertising solutions, providing data-driven digital media strategies that enhance reach and performance for brands, agencies, and publishers of all sizes. Our sell-side platform, Colossus SSP, offers curated access to premium, growth-oriented media properties throughout the digital ecosystem. On the buy-side, Orange 142 delivers customized, audience-focused digital marketing and advertising solutions that enable mid-market and enterprise companies to achieve measurable results across a range of platforms, including programmatic, search, social, CTV, and influencer marketing. With extensive expertise in high-growth sectors such as Energy, Healthcare, Travel & Tourism, and Financial Services, our teams deliver performance strategies that connect brands with their ideal audiences. At Direct Digital Holdings, we prioritize personal relationships by humanizing technology, ensuring each client receives dedicated support and tailored digital marketing solutions regardless of company size. This empowers everyone to thrive by generating billions of monthly impressions across display, CTV, in-app, and emerging media channels through advanced targeting, comprehensive data insights, and cross-platform activation. DDH is "Digital advertising built for everyone." SOURCE Direct Digital Holdings WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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