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Dogfish Head Debuts NEW Variety Pack Featuring Crowd-Sourced Fan-Favorites

1. Dogfish Head launches limited-time Rewind Variety Pack with fan-selected beers. 2. Pack includes Raison D’Etre, Chicory Stout, Punkin Ale, and 60 Minute IPA. 3. 'Liquid Truth Serum' IPA returns as part of Small Batch Series. 4. Dogfish Head emphasizes unique brewing processes and creative beer offerings. 5. Brand expansion includes spirits and ready-to-drink cocktails.

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Why Bullish?

The release of a crowd-sourced variety pack suggests strong consumer engagement. Historical launches of limited editions often lead to increased sales and brand loyalty.

How important is it?

The article focuses on a strategic product launch that appeals to both nostalgia and current trends. The crowd-sourced aspect and return of popular items can lead to positive reactions in the craft beer market.

Why Short Term?

The immediate impact of the variety pack's release is expected to boost sales. Past similar launches show that products often generate quick consumer interest.

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Drinkers’ votes bring three off-centered ales out of the archives and back to shelves August 18, 2025 10:15 ET  | Source: Dogfish Head Craft Brewery MILTON, Del., Aug. 18, 2025 (GLOBE NEWSWIRE) -- Dogfish Head invites drinkers to rediscover some of its first brews with the debut of its new, crowd-sourced Rewind Variety Pack. Offering a blast from the past, Dogfish Head’s Rewind Variety Pack is a limited-time-only 12pk/12oz can assortment of four off-centered ales, two of which were voted on by Dogfish Head’s social media followers. “Late last year, we put the call out to our 1.3M fans on sosh to help us decide which beers to bring out of the archives and include in our ‘Rewind’ Variety Pack,” said Sam Calagione, Dogfish Head Founder & Brewer. “After sifting through hundreds of comments, the winners were clear, and they were some of our first-ever commercially brewed beers – Raison D’Etre and Chicory Stout.” Now hitting shelves from coast-to-coast, Dogfish Head’s Rewind Variety Pack includes not only Raison D’Etre and Chicory Stout, but Punkin Ale and 60 Minute IPA, too. With three cans of each featured beer, the Rewind Variety Pack has something for everyone to enjoy. 60 Minute IPA (6.0% ABV): First brewed in 2003, 60 Minute IPA is for those craft beer lovers seeking a true classic. Possibly Dogfish Head’s best-known beer, it is a fantastically hoppy yet beautifully balanced IPA crafted using the brewery’s proprietary process of continual hopping.Punkin Ale (7.0% ABV): All you pumpkin-spiced fans, look no further! First brewed in 1994, a year before Dogfish Head opened its doors, Punkin Ale is a full-bodied brown ale with smooth hits of real pumpkin, brown sugar and spices.Raison D’Etre (8.0% ABV): First brewed in 1996, Raison D’Etre is a deep mahogany-colored, Belgian-style brown ale brewed with beet sugar and raisins for a tipple similar to a Bordeaux wine … but the beer version.Chicory Stout (5.2% ABV): One of Dogfish Head’s first commercially brewed beers, Chicory Stout debuted in 1995, the year Dogfish Head was founded. It is a dark beer crafted with roasted chicory, licorice root and organic Mexican coffee for a slightly dry, medium-bodied brew with roasty notes of coffee, vanilla and licorice. “While Raison D’Etre and Chicory Stout rose to the top, there was another beer that kept popping up in our feeds – Liquid Truth Serum,” adds Calagione. “A favorite of mine, and many other Dogfish coworkers, we decided to bring that one back, too! I cannot tell a lie ... Liquid Truth Serum is one of the best IPAs I’ve ever had ...” Making its comeback as part of Dogfish Head’s Small Batch Series, a selection of limited-release beers, Liquid Truth Serum is now hitting taps and shelves, in 6pk/12oz cans, in select East Coast markets. An unfiltered and unfettered American IPA, Liquid Truth Serum (7.0% ABV) was first brewed in 2016, quickly staking its claim as a fan favorite. A beer bursting with all the hops, it is brewed using a unique process that incorporates hops in four states – whole leaf, liquefied, pelletized and powdered. A delicious and blissfully inefficient IPA, Liquid Truth Serum is full of citrusy, tropical notes for a truthfully hoppy beer that isn’t deceptively bitter … honest! For more information about Dogfish Head and its beers, please visit www.dogfish.com. Track down Dogfish Head’s beers using the brewery’s Fish Finder. XXX ABOUT DOGFISH HEAD:      With quality, creativity and non-conformity at its core, Dogfish Head has been committed to brewing unique beers with high-caliber culinary ingredients outside the Reinheitsgebot since the day it opened nearly 30 years ago. Dedicated to exploring goodness of all kinds, Dogfish Head later expanded its beverage artistry beyond just craft beer to produce award-winning portfolios of full-proof spirits – whiskeys, gins, vodkas, rums and more – and spirits-based, ready-to-drink canned cocktails. A Boston Beer Company brand and proud supporter of the Independent Craft Brewing Seal, Dogfish Head is a Delaware-based entity consisting of Dogfish Head Craft Brewery, a production brewery and tasting room; Dogfish Head Distilling Co., a production distillery; Brewings & Eats, a brewpub and live music venue; Chesapeake & Maine, a seafood and cocktail spot; and the Dogfish INN, a beer-themed, canal-front hotel. For more about Dogfish Head, please visit www.dogfish.com or follow the brand on social media.    Dogfish Head's NEW Rewind Variety Pack Dogfish Head's Liquid Truth Serum Dogfish Head's NEW Rewind Variety Pack Offering a blast from the past, Dogfish Head’s Rewind Variety Pack is a limited-time-only 12pk/12oz ... Dogfish Head's Liquid Truth Serum A beer bursting with all the hops, Dogfish Head's Liquid Truth Serum is a delicious and blissfully i... Hi-Res Images Dogfish Head Website Dogfish Head Fish Finder Dogfish Head's Rewind Variety Pack Dogfish Head Liquid Truth Serum Contact Data Megan Bayles Dogfish Head Craft Brewery 3024993149 megan.bayles@dogfish.com

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