1. Dolby partners with Audi to integrate Dolby Atmos in select models. 2. First vehicles featuring Dolby Atmos will launch in July 2025. 3. Audi models include Q7, Q8, A8, and e-tron GT. 4. The collaboration aims to enhance the driving experience with superior audio. 5. Dolby Atmos provides immersive sound that connects artists and listeners.
Dolby's partnership with Audi opens new market opportunities, enhancing brand visibility in automotive audio. Previous collaborations have positively influenced consumer perception and sales.
The collaboration signifies growth potential for Dolby in new sectors, likely affecting investor sentiment positively. Such alliances can lead to increased revenue streams and market diversification for DLB.
The impact will evolve as vehicles roll out in 2025, establishing Dolby's presence in the automotive sector over time, akin to its successful integration in home and cinema markets.
/PRNewswire/ -- Dolby Laboratories, a leading company in immersive entertainment experiences, has announced a collaboration with Audi, marking the introduction of Dolby Atmos® in selected vehicle models from the premium auto manufacturer. The first cars with Dolby Atmos will be delivered in July 2025. The partnership underscores both companies' commitment to taking the driving experience to all-new heights with state-of-the-art audio technology.
Dolby Atmos allows artists to fully realize their creative vision, bringing the listener inside the music. Dolby Atmos creates a deeper connection between artists and their fans, transcending ordinary listening experiences by immersing listeners in their favourite songs and revealing every detail with unparalleled clarity and depth.
Starting in July 2025, the following Audi models will be equipped with Dolby Atmos:
The Bang & Olufsen Premium 3D Sound System has been specially adapted to integrate Dolby Atmos. The driver and front passenger can play tracks in Dolby Atmos directly and intuitively via the multimedia interface (MMI) using the Audi Application Store and integrated apps such as Amazon Music, Audible and Tidal.
With this strategic partnership between Dolby and Audi, both companies are sending an important signal to the automotive industry that they are taking the driving experience to a new level with high-quality, immersive soundscapes.
Dolby Atmos at Audi will be available in all Audi connect markets.
Dolby Laboratories (NYSE: DLB) is a world leader in immersive entertainment. From movies and TV, to music, sports, gaming, and beyond, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide across all their favorite devices. We partner with artists, storytellers, and the brands you love to transform entertainment and digital experiences through groundbreaking innovations like Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby OptiView.
Dolby PR (DACH)
Andreas Stumptner
[email protected]
Dolby PR (Americas)
Andrea Villarreal
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SOURCE Dolby Laboratories, Inc.