1. Doma launches Names Marketplace on the Base app for domain trading. 2. Integration allows instant purchases with USDC or ETH in the app. 3. Over 40 million DNS domains will be available for trading. 4. Company aims to modernize the illiquid domain industry. 5. Strategic partnerships with major registrars enhance distribution capabilities.
FAQ
Why Very Bullish?
Doma’s marketplace enhances domain liquidity, potentially boosting its market position, similar to how DeFi platforms increased adoption rates.
How important is it?
The launch significantly impacts DOMA's growth trajectory and market relevance in a technologically pivotal sector.
Why Long Term?
The integration could lead to sustained growth in user engagement and volume over time, as seen with other successful blockchain platforms.
Doma Protocol Launches Names Marketplace on Base to Bring Over 40 Million Domains Onchain
Stock Symbol: DOMA
Source: GlobeNewsWire
Introduction: A Major Development in Domain Trading
On December 18, 2025, Doma Protocol, a leader in DNS-compliant blockchain technology, unveiled the Doma Names Marketplace on the Base app. This launch coincided with Coinbase's announcement of the Base app's general availability, an integrated platform that consolidates social networking, trading, payments, app discovery, and earning features.
The Doma Names Marketplace revolutionizes domain discovery and trading, allowing users to explore premium domains, execute purchases instantly with USDC or ETH, and manage their domain portfolios seamlessly within the Base app. This integration signifies a key advancement in DomainFi—turning traditional internet infrastructure into programmable assets suitable for the Web3 environment.
Transforming Domains into Tokenized Assets
Doma Protocol plays a critical role in redefining DNS domains, traditionally valued at approximately $360 billion, into tokenized and tradable assets through decentralized finance (DeFi) models. By addressing the limitations of a previously illiquid domain market, Doma facilitates:
- Instant trading capabilities
- Fractional ownership options
- Liquidity pools
- Cross-chain bridging
All DNS domains within the Doma network retain their compliance, functionally paralleling traditional domains like .com or .ai while also delivering enhanced programmability on-chain.
Expanding Distribution through Strategic Partnerships
The integration with the Base app marks Doma's inaugural major consumer distribution channel, bringing over 40 million DNS domains on-chain from ICANN-accredited registrars. This expansion enables Base users to discover, trade, and manage conventional internet domains efficiently.
"Domains are the original digital asset class—they've always been decentralized, scarce, and transferable," said Fred Hsu, CEO & Co-Founder of D3 Global. "Now they're programmable. Launching inside the Base App will put millions of domains at the fingertips of one of the largest crypto user communities in the world."
This initiative addresses the existing lack of liquidity in the domain market, ensuring that domains become native assets on Base, accessible to any user.
Innovations from Major Domain Registrars
The marketplace's launch is bolstered by strategic alliances with top domain registrars, ensuring their portfolios are onboarded onto Doma Protocol, paving the way for new distribution avenues and revenue opportunities through tokenization. Key partners include:
- InterNetX: Managing over 22 million active domains
- NicNames
- EnCirca
- Rumahweb
- ConnectReseller
- Interstellar
These collaborations enable these registrars to tap into a new demographic of buyers, comprising crypto traders and Web3 builders while preserving control over their DNS infrastructure.
Doma serves as a comprehensive solution, allowing registrars to integrate and distribute effortlessly while ensuring domains remain registered through legacy DNS frameworks, enhanced with tokenized representations for trading and collateralization.
Market Presence and Future Outlook
The Doma Names Marketplace officially went live at base.doma.xyz and within the Base app itself, following Doma's mainnet launch in November 2025 and a successful $25 million Series A funding round led by Paradigm earlier this year. Notably, Coinbase Ventures is also an investor in D3 Global, a key contributor to Doma Protocol.
About Doma Protocol
Doma Protocol stands as the leading DNS-compliant blockchain for the burgeoning DomainFi sector, committed to tokenizing over 371 million domains as real-world assets (RWAs). By facilitating cross-chain interoperability between existing Web2 domains and evolving Web3 extensions, Doma Protocol powers a vibrant economy encompassing fractional ownership, lending, and DeFi functionalities.
For further information about Doma and its initiatives, visit doma.xyz.
About D3 Global
D3 Global aims to construct the premier DomainFi network, emphasizing the tokenization of over 371 million existing and future domain names. Backed by Paradigm, D3 Global's expert team is dedicated to unlocking the financial potential of domains through innovative blockchain infrastructure.
For more details about D3 Global, visit d3.com.