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DPZ
New York Post
5 hrs

Domino's doubles down on red, white and blue in new logo — and marketing experts take note

1. Domino's unveils a red, white, and blue logo to modernize its brand. 2. The rebranding reflects shifting consumer attitudes towards inclusive American messaging. 3. Domino's growth remains steady at 3% despite significant changes. 4. Previous brands faced backlash after veering into 'woke' themes. 5. Experts suggest this shift is about gaining momentum and not recovery.

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FAQ

Why Bullish?

Domino's consistent growth and brand modernization position it favorably among consumers.

How important is it?

The article highlights a strategic shift in branding that resonates with key customer demographics.

Why Short Term?

Immediate consumer reception will influence quarterly performance and market perception.

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