Domino's Pizza finally launches stuffed crust to keep customers away from rivals
1. Domino's launches Parmesan Stuffed Crust to attract more customers. 2. 13 million customers currently buy stuffed crust from competitors. 3. 73% of surveyed customers believed Domino's already offered stuffed crust. 4. The launch follows extensive market research and operational improvements. 5. Domino's training involved 12 weeks for franchisees and 7,000 stores.