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Douglas Elliman Announces Launch of International Business, Expanding Global Reach of America's Premier Luxury Real Estate Brand

1. Douglas Elliman launched Elliman International to tap into global markets. 2. Expansion targets luxury real estate in high-demand regions globally. 3. The initiative emphasizes independent service without third-party intermediaries. 4. Strategic recruitment of agents to uphold Douglas Elliman's service standards. 5. CEO emphasizes transformation into a global brand reflecting excellence.

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Why Bullish?

The expansion into international markets is likely to increase revenue streams, supported by historical successes of similar strategies in the luxury real estate sector, such as the expansion efforts by other major brokerages like Sotheby’s, which have successfully grown their market cap through international diversification.

How important is it?

This strategic development signals growth potential for DOUG and positions it favorably against competitors in the global market, enhancing investor confidence and future profitability.

Why Long Term?

Building a global presence takes time, but establishing direct service can yield significant growth and brand recognition over several years, following previous examples of extended growth seen in companies that pursued international ventures.

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Strategic Evolution Enhances Service Excellence Beyond U.S. Borders with Direct Access to International Markets , /PRNewswire/ -- Douglas Elliman Inc. (NYSE: DOUG), one of the largest residential real estate brokerages with the highest national average sales price, today announced the launch of Elliman International, extending the company's renowned and exacting service to key global markets. This strategic initiative will enable Douglas Elliman to directly serve its agents, clients, and developers' growing international real estate needs without limited third-party intermediaries. The expansion will emphasize substance over scale and boast a roster of sales professionals whose work ethic and dedication to client service mirror that of Douglas Elliman's entrepreneurial culture.  "Elliman International represents the natural progression of our legacy as America's premier luxury real estate brokerage now becoming global," said Michael S. Liebowitz, President and CEO of Douglas Elliman Inc. "From my first day as CEO, I recognized the need to establish our own international presence that preserves the high-level of service our clients expect. This isn't just an expansion—it's a transformation that positions Douglas Elliman as the truly global brand it is." Initial focus will be on high-demand luxury destinations in Latin America, the Middle East, Europe, Asia Pacific, and other emerging wealth centers.  "With the ever-evolving international landscape, our clients and developers increasingly view real estate as a global portfolio, not confined by borders," said Susan de França, President and CEO of Douglas Elliman Development Marketing. "Unlike many of our competitors, we will not be reliant on partnerships to define us—we are forging ahead with our own global identity that reflects our commitment to and reputation for excellence at every touchpoint."  The company's international expansion will begin with immediate activation of core services for existing Douglas Elliman clients, followed by strategic recruitment of teams and individual agents who will operate under the Elliman banner. Select physical office locations in key markets are also planned. About Douglas Elliman Inc. Douglas Elliman Inc. (NYSE: DOUG, "Douglas Elliman") owns Douglas Elliman Realty, LLC, which is one of the largest residential brokerage companies in the United States with operations in New York, Florida, California, Texas, Colorado, Nevada, Massachusetts, Connecticut, Maryland, Virginia, and Washington, D.C. In addition, Douglas Elliman sources, uses, and invests in early-stage, disruptive property technology ("PropTech") solutions and companies and provides other real estate services, including development marketing, property management, and settlement and escrow services in select markets. Additional information concerning Douglas Elliman Realty is available on its website, www.elliman.com. Investors and others should note that we may post information about Douglas Elliman Inc. on our website at investors.elliman.com or, if applicable, on our accounts on Facebook, Instagram, LinkedIn, TikTok, X, YouTube, or other social media platforms. It is possible that the postings or releases could include information deemed to be material information. Therefore, we encourage investors, the media, and others interested in Douglas Elliman to review the information we post on our website at investors.elliman.com and on our social media accounts. SOURCE Douglas Elliman WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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