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DraftKings Launches Responsible Gaming Education Month Campaign Featuring Super Bowl Tickets Sweepstakes

1. DraftKings launches a sweepstakes promoting responsible gaming tools. 2. Customers can win NFL tickets by using My Budget Builder. 3. 3.4 million users engaged with My Stat Sheet to review play activity. 4. The initiative ties into the upcoming NFL season, driving user engagement. 5. DraftKings emphasizes long-term commitment to responsible gaming strategies.

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FAQ

Why Bullish?

Engaging customers through incentives likely boosts user activity and brand loyalty. Historical examples show interactive campaigns can significantly enhance customer base and stock performance.

How important is it?

Responsible gaming initiatives can enhance brand reputation and customer loyalty, driving financial growth. The campaign aligns with seasonal sports activities, making its impact likely significant.

Why Short Term?

Promotions around NFL season will drive immediate customer engagement, leading to potential higher revenues. Recent similar campaigns yielded quick boosts in user participation.

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Monthlong initiative rewards customers who engage with responsible gaming tools, including the new “My Budget Builder” August 26, 2025 07:30 ET  | Source: DK Crown Holdings Inc. BOSTON, Aug. 26, 2025 (GLOBE NEWSWIRE) -- DraftKings Inc. (NASDAQ: DKNG) is marking Responsible Gaming Education Month (RGEM) with a monthlong campaign designed to promote responsible play. At the center of the effort is the launch of a sweepstakes—offering customers the chance to win NFL tickets, including a grand prize trip to Super Bowl LX, by engaging with tools like My Budget Builder and My Stat Sheet. As the NFL season kicks off, DraftKings is combining new technology with meaningful initiatives to encourage responsible play and help customers make more informed choices. “We are excited to launch our sweepstakes initiative in celebration of Responsible Gaming Education Month, inviting customers to explore our tools in a fun and engaging way,” said Lori Kalani, Chief Responsible Gaming Officer at DraftKings. “As a leading operator, we are committed to providing customers with tools that support responsible play and enhance their experience. This campaign recognizes and celebrates customers who use these resources, helping to foster a more informed and responsible gaming culture. Responsible gaming has been part of the DraftKings experience from day one, and we are proud to continue building on that foundation as the industry evolves.” To build excitement for the NFL season and increase awareness of DraftKings’ newest responsible gaming tool, the sweepstakes will kick off with a chance to win NFL regular season tickets for customers who use My Budget Builder between August 26 and September 8, following the first Monday Night Football game. Each subsequent week will introduce a new way for customers to engage in responsible gaming—such as setting reminder alerts or exploring Smart Betting Tips in our Responsible Gaming Center—with two more pairs of regular season tickets up for grabs. In the final week, customers who use My Stat Sheet to reflect on their personal play will be entered to win the grand prize: an unforgettable trip to Super Bowl LX. In addition to the RGEM NFL tickets giveaway, DraftKings is highlighting the early success of My Budget Builder, launched in June 2025. My Budget Builder builds on the momentum of My Stat Sheet—an industry-first tool that offers customers a clear, personalized summary of their play activity. Since launching over a year ago, My Stat Sheet has been used by approximately 3.4 million customers to review their activity and better understand their play over time. These efforts reflect DraftKings’ ongoing commitment to delivering a fun, responsible, and best-in-class experience for all customers. Through continued investment, the company is expanding access to industry-leading tools and integrating responsible play throughout the customer journey. To reinforce this commitment, DraftKings is also sharing its new Code of Responsible Play with millions of customers ahead of the NFL season, encouraging them to play responsibly, respect everyone involved in the game, and above all, have fun. As DraftKings grows, responsible gaming will remain central to its product design, customer education, and long-term strategy. To learn more about the different responsible gaming tools and resources available, visit the DraftKings RG Center. For the full NFL tickets giveaway terms and conditions, please visit http://dkng.co/RGEM. About DraftKingsDraftKings Inc. is a digital sports entertainment and gaming company created to be the Ultimate Host and fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming, and digital media. Headquartered in Boston and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings’ mission is to make life more exciting by responsibly creating the world’s favorite real-money games and betting experiences. DraftKings Sportsbook is live with mobile and/or retail sports betting operations pursuant to regulations in 28 states, Washington, D.C., and in Ontario, Canada. The Company operates iGaming pursuant to regulations in five states and in Ontario, Canada under its DraftKings brand and pursuant to regulations in four states under its Golden Nugget Online Gaming brand. DraftKings also owns Jackpocket, the leading digital lottery courier app in the United States. DraftKings’ daily fantasy sports product is available in 44 states, the District of Columbia, and certain Canadian provinces. DraftKings is both an official sports betting and daily fantasy partner of the NFL, NHL, PGA TOUR, WNBA and UFC, as well as an official daily fantasy partner of NASCAR, an official sports betting partner of the NBA and an authorized gaming operator of MLB. In addition, DraftKings owns and operates DraftKings Network a multi-platform content ecosystem. DraftKings is committed to being a responsible steward of this new era in real-money gaming by developing and promoting educational information and tools to help all customers enjoy our games responsibly. Contactmedia@draftkings.com @DraftKingsNews

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