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e.l.f. Beauty Announces Definitive Agreement to Acquire rhode in $1 Billion Deal

1. e.l.f. Beauty agrees to acquire rhode for $1 billion, enhancing brand portfolio. 2. The acquisition supports e.l.f.'s focus on innovation and global expansion.

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FAQ

Why Very Bullish?

The acquisition strengthens e.l.f.'s market position, similar to past strategic expansions like the Tula acquisition.

How important is it?

The acquisition directly enhances e.l.f.'s product offerings, which is crucial for sustained growth.

Why Long Term?

The benefits of this acquisition will compound over time as rhode's presence grows.

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TULAULAVP
OAKLAND, Calif.--(BUSINESS WIRE)---- $ELF--e.l.f. Beauty (NYSE: ELF) signed a definitive agreement to acquire rhode, a fast-growing, multi-category lifestyle beauty brand founded by Hailey Bieber known for its collection of high-performance, skin-focused products. This powerhouse alliance between e.l.f. Beauty and rhode is built on both brands' shared focus on disruption and product innovation, setting the stage for transformative global expansion. The $1 billion deal is comprised of $800 million of con.

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