E.l.f. Beauty CEO says company is 'relieved' China tariffs are only 10%
1. E.l.f. Beauty celebrates 20 years on NYSE, reflecting brand stability. 2. CEO relieved with only 10% tariff on Chinese imports. 3. Price increases will be considered, depending on tariff longevity. 4. Reduced reliance on China mitigates potential impact on retail pricing. 5. Past 25% tariffs led to modest price increases with positive customer response.