E.L.F. Continues To Disrupt The Beauty Business By Acquiring Hailey Bieber's Rhode For $1 Billion

1. E.l.f. acquired Hailey Bieber's Rhode brand for $1 billion. 2. Rhode's acquisition could boost E.l.f.'s growth amid revenue slowdown. 3. Rhode generated $212 million in sales primarily through e-commerce. 4. Concerns exist about Rhode's longevity beyond celebrity hype. 5. E.l.f.'s dynamic product development may enhance Rhode's portfolio.