E.L.F. Cosmetics slammed for hiring controversial comedian Matt Rife in new ad

1. E.L.F. Cosmetics faces backlash over comedian Matt Rife's controversial inclusion in ads. 2. Social media users criticize the brand for humor related to domestic violence. 3. Kory Marchisotto defends the campaign as promoting accessible beauty without compromise. 4. Many customers express intent to boycott E.L.F. after the ad's release. 5. The advertisement builds on a previous Superbowl 2024 campaign.