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e.l.f. Cosmetics Unleashes “The Many-Trick Pony” Because No One Puts Halo Glow in a Box

1. e.l.f. launches a new campaign for Halo Glow Liquid Filter. 2. The campaign features a humorous talking horse.

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Why Bullish?

Product launches often drive sales and enhance brand visibility. Past product campaigns have resulted in positive consumer attention and share price increases.

How important is it?

The campaign may attract a younger demographic, crucial for e.l.f.'s growth. Positive brand engagement can significantly affect stock value.

Why Short Term?

New campaigns can generate immediate interest and boost sales quickly. Historical examples show spikes in buying following successful marketing efforts.

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OAKLAND, Calif.--(BUSINESS WIRE)--In a world of one-trick ponies, e.l.f. delivers a glow that really goes the distance. e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), launches a new campaign today starring multi-hyphenate, multi-talented, multi-tasker, Halo Glow Liquid Filter. And, of course, e.l.f. couldn't have “The Many-Trick Pony” without a talking horse. And who doesn't love a talking horse! The clever and comedic spot literally stops the music, disrupting a perfectly ordinary a.

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